Coconut is the one ingredient almost everyone has already tried on their hair, usually straight out of a jar and usually far too much of it. This is the version that behaves: a moisture shampoo built on coconut oil and murumuru butter, made for hair that has gone past dry into fragile – the kind that feels rough between the fingers and breaks when you tie it back.
Why you will love this coconut shampoo
Coconut oil is one of the very few oils with a small enough molecule to get inside the hair rather than sit on the surface, which is why it does more for weak hair than heavier oils. Murumuru butter, from the Amazon, is what restores the dry and weakened lengths, and shea butter keeps everything soft. The lather is creamy, the rinse is clean, and the coconut scent is the kind people comment on.
- Moisture and nourishment for dry and fragile hair
- Coconut oil, murumuru butter and shea butter
- Coconut oil penetrates the strand rather than coating it
- Restores hair that feels rough and breaks easily
- Free from parabens, petrolatum, silicones and mineral oil
- Dermatologically tested and suitable for children over three
- 100% vegan, 0% animal origin and not tested on animals
What it does
Fragile hair is hair that has lost protein and lipids from inside the strand, so it has nothing to fall back on when you brush, tie or heat it. Coconut oil is unusual in that it reduces the protein the hair loses during washing itself – which is why a coconut shampoo is more useful than a coconut mask you apply afterwards. Murumuru and shea then work on the outside, so the hair comes out softer and less rough to the touch.
Who it is for
- Dry, fragile hair that snaps when you tie it back
- Hair that feels rough or straw-like along the lengths
- Anyone who loves coconut and wants it in a proper formula
- Family bathrooms – it is suitable for children over three
- Anyone building the full Fruitastic coconut routine
How to use it
Apply to damp hair and massage gently to create a creamy lather. Rinse thoroughly and repeat if needed. Follow with a conditioner or treatment cream from the same line for the best result, then style as usual.
Key details
- Type: Moisturising shampoo for dry and fragile hair
- Key ingredients: coconut oil, murumuru butter, shea butter
- Free from: parabens, petrolatum, silicones, mineral oil
- Dermatologically tested, suitable for children over 3
- Vegan, 0% animal origin, made in Brazil
- Pre-order: delivered within one month at the latest, cash on delivery across Egypt
Size
325ml (10.99 fl oz).
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