Prior is made for mature skin — the stage where dryness, dullness and blurred contours arrive together. Shiseido designed the range to be genuinely easy to use, with multi-tasking textures that hydrate, firm and add a soft glow in one step. Simple routine, visible comfort, no complicated layering.
Why you will love this emulsion
An emulsion is the lighter cousin of a moisturiser — the step Japanese routines use to seal hydration without heaviness. It has the comfort of a cream and the weight of a lotion, which is why it works so well in hot weather.
- Locks in the hydration from your lotion and serum.
- Light, milky texture that absorbs without a greasy finish.
- Comfortable even in heat and humidity, unlike a heavy cream.
- Keeps skin soft and supple through the day.
- Works on its own for oily skin, or under a cream for dry skin.
- Leaves a smooth base for makeup.
What it does
Hydration evaporates if nothing holds it in. An emulsion forms a light seal over the water and actives you have just applied, so they keep working instead of drying off — the reason Japanese routines separate hydrating and sealing into two distinct steps.
Who it is for
Normal, combination and oily skin all year, and dry skin in summer when a full cream feels too rich.
How to use it
- Use after lotion and serum, morning and evening.
- Warm a small amount between the palms.
- Press over the face and neck, finishing with the drier areas.
- Follow with sunscreen in the morning.
Key details
- 100% original Japanese product, imported directly from Japan.
- Japanese domestic packaging — the formula sold in Japan, not an export version.
- Sold and delivered across Egypt by Jmaloo Beauty.
- Cash on delivery available in every governorate.
- Keep away from direct sunlight and store at room temperature.
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