Hair that smells sweet all day and feels soft to the very ends. ma chérie Moisture Shampoo is a much-loved Japanese salon-style shampoo by FineToday (formerly Shiseido personal care), in a handy 450 ml pump bottle.
Why you will love this moisture shampoo
It lathers into a creamy, cushiony foam that cleans the scalp without stripping the lengths. After rinsing, dry and frizzy hair feels softer and more manageable, and the signature ma chérie fruity-floral fragrance stays on your hair long after you dry it.
- Creamy lather that cleans without that squeaky, stripped feel
- Leaves dry hair softer, smoother and less frizzy
- Signature sweet fruity-floral ma chérie scent
- Helps hair look glossy and well cared for
- Large 450 ml pump bottle for easy daily use
- Pairs perfectly with ma chérie conditioner
- Made in Japan
What it does
The moisture formula pairs a mild cleansing base with conditioning and moisturising ingredients that coat the hair surface. Dirt and oil are washed away while the lengths are kept supple, so hair dries with fewer tangles and a softer, more polished finish.
Who it is for
It is made for women with dry, frizzy or coloured hair that needs extra softness, and for anyone who loves a pretty, feminine fragrance. It is a great match for hair exposed to Egypt’s sun, hard water and daily heat styling.
How to use it
- Wet your hair thoroughly
- Pump a suitable amount into your palm
- Massage into the scalp and work the lather through your hair
- Rinse well
- Follow with ma chérie conditioner for best results
Key details
- Brand: ma chérie (FineToday, Japan)
- Product type: Moisturising shampoo
- Size: 450 ml pump bottle
- Scent: Sweet fruity-floral
- Made in Japan
- Suitable for: Dry, frizzy and coloured hair
Size
One pump bottle of ma chérie Moisture Shampoo containing 450 ml.
ma chérie Moisture Shampoo FAQs
Is ma chérie Moisture Shampoo good for dry hair?
Yes. The moisture formula is designed for dry, frizzy hair, leaving it softer and easier to manage after every wash.
Is ma chérie shampoo original at Jmaloo?
Yes. Jmaloo sells the original Japanese ma chérie Moisture Shampoo 450 ml, made in Japan.
How much is ma chérie Moisture Shampoo in Egypt?
At Jmaloo it costs 3,099 EGP, with delivery across Egypt including Cairo and Giza and cash on delivery.









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