Pur Oud is not a composition in the usual sense. It is oud presented with as little around it as the house could get away with, which is a decision only possible when the material is exceptional enough to carry a fragrance by itself. Louis Vuitton keeps this one to its own boutiques, and the price is a direct reflection of what goes into the bottle.
Why you will love this pure oud
Anyone who has burned real agarwood knows that the material does not need help. It moves on its own: smoke, then leather, then something almost sweet, then resin again. Pur Oud is built to let that happen rather than to decorate it. If you already know oud, this is the version that has nothing between you and the wood.
- Oud presented almost unaccompanied, which very few houses attempt
- The highest grade of the material Louis Vuitton sources
- A Louis Vuitton boutique exclusive, rarely seen outside them
- Twelve hours and more on skin, and weeks on fabric
- A collector fragrance rather than a daily one
- Part of the Pur collection, the most exclusive Louis Vuitton line
The scent
It begins where most oud fragrances end, dense and resinous from the first second, with smoke and a leathery bitterness. Over the following hours the material shows its range: dry wood, then something honeyed, then a faintly animalic warmth, then resin again. There is no structure imposed on it. It simply unfolds.
Who it is for
People who have spent years with oud and want the material presented honestly. It suits the most formal occasions, winter, and evenings where the fragrance is part of the point. Fully unisex. This is a serious purchase and it should be tried before it is bought.
How to use it
One spray, or half of one if you can manage it. Apply to the inside of a wrist and nowhere else for the first wearing, so you can judge the strength. This is the most concentrated fragrance Louis Vuitton makes and it will outlast the day comfortably.
Key details
- Fragrance family: oriental, oud, woody
- Key notes: high-grade oud wood
- Concentration: extrait de parfum
- Perfumer: Jacques Cavallier Belletrud
- Collection: Pur, a Louis Vuitton boutique exclusive
- Suitable for men and women
- Sourced and sold by Jmaloo as an independent retailer. Jmaloo is not an authorised Louis Vuitton stockist.
Size
100 ml
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