Yuzu is a Japanese citrus that sits somewhere between a lemon, a grapefruit and a mandarin, and it has an aromatic bitterness none of them have on their own. On The Beach is built on it, over green tea and a dry warmth that reads as sand in full sun. It is the most literal fragrance Louis Vuitton makes and one of the most enjoyable.
Why you will love this yuzu perfume
Beach fragrances usually mean coconut and sunscreen. This is the opposite approach: sharp, dry, aromatic and clean, with no sweetness anywhere. The yuzu does the work at the top, the green tea gives it a bitter backbone, and the base is warm and slightly saline rather than creamy. It smells like a hot afternoon rather than a holiday advert.
- Real yuzu, more complex and more bitter than ordinary lemon
- Green tea underneath gives it structure and stops it going thin
- Dry and saline rather than sweet or coconut-heavy
- Five to seven hours on skin, which is strong for a cologne style
- Made for high summer, the North Coast and travel
- Refillable bottle
- Composed by Jacques Cavallier Belletrud in Grasse
The scent
Yuzu opens it, bright and bitter with a distinctly aromatic edge that separates it from a simple lemon note. Green tea comes through quickly underneath, dry and leafy. As it settles there is a warm, faintly salty quality, like skin after a day outdoors. The base is pale, clean and slightly musky.
Who it is for
Anyone who spends summers near water and wants a fragrance that matches. It suits the beach, the Sahel, travel, daytime and anyone who dislikes sweet summer scents. Completely unisex and very easy to share. Pair it with Afternoon Swim if you want a juicier option for the same occasions.
How to use it
Four or five sprays, applied liberally. Cologne-style compositions are meant to be reapplied, so take the bottle with you if you are out all day. Keep it cool, as heat will kill the yuzu faster than anything else.
Key details
- Fragrance family: aquatic, citrus, fresh
- Key notes: yuzu, green tea, warm saline accord
- Concentration: eau de parfum
- Perfumer: Jacques Cavallier Belletrud
- Bottle: refillable
- Suitable for men and women
- Sourced and sold by Jmaloo as an independent retailer. Jmaloo is not an authorised Louis Vuitton stockist.
Size
100 ml
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