Louis Vuitton Afternoon Swim 100ml – Orange Cologne Eau de Parfum

Cologne fragrances have one famous weakness: they vanish. Louis Vuitton built the California line to fix that, and Afternoon Swim is the clearest example. It smells like orange juice poured over ice next to open water, but it is made at eau de parfum strength, so the brightness is still there hours after a normal cologne would have given up.

Why you will love this orange cologne

This is pure mood. The orange is juicy and real rather than sharp and synthetic, and there is a faint salted, mineral quality underneath that stops it being simply sweet. Wearing it in the summer genuinely makes the heat easier to bear, which is not something you can say about most fragrances.

• Real juicy orange rather than a thin synthetic citrus
• Cologne freshness at eau de parfum concentration, so it lasts
• A salt-air, mineral undertone that keeps it from turning sugary
• Five to seven hours on skin, which is long for this style
• Made for hot weather and the single best pick for an Egyptian summer
• Refillable bottle
• Composed by Jacques Cavallier Belletrud in Grasse

The scent

Blood orange and mandarin hit first, thick and bright, with the bitterness of the peel behind the juice. Neroli comes through in the first hour and softens it into something floral. Underneath, a clean mineral note suggests water and salt. It dries down light, citrusy and faintly musky, close to the skin.

Who it is for

Anyone who lives somewhere hot and wants to smell good without wearing something heavy. It suits the beach, the North Coast, daytime, weekends and travel. It works equally on men and women, and it is the fragrance in this collection most likely to be borrowed by someone else in the house.

How to use it

Be generous, four or five sprays. Cologne-style fragrances are meant to be applied liberally and reapplied. Spray on the chest, neck and forearms, and keep the bottle in a cool place, since heat degrades citrus faster than anything else.

Key details

• Fragrance family: aquatic, citrus, fresh
• Key notes: blood orange, mandarin, neroli
• Concentration: eau de parfum
• Perfumer: Jacques Cavallier Belletrud
• Bottle: refillable
• Suitable for men and women
• Sourced and sold by Jmaloo as an independent retailer. Jmaloo is not an authorised Louis Vuitton stockist.

Size

100 ml