Beauty of Joseon is the Korean brand that took traditional Hanbang skincare, the herbal formulas of the Joseon dynasty, and rebuilt it for modern skin. Ginseng, rice water, propolis and green tea, in textures that are light, affordable and genuinely pleasant to use. It is the brand that made Korean sunscreen a global obsession, and the reason is simple: the formulas work, and they feel like nothing on the skin.
Why you will love this lotion
In Japanese skincare, a lotion is not an alcohol-heavy “toner” — it is the hydration step. It floods the skin with water immediately after cleansing, so everything applied afterwards absorbs properly instead of sitting on dry skin.
- Restores hydration the moment cleansing removes it.
- Softens the skin surface so serums and creams absorb far better.
- Refreshing, watery texture that never feels sticky.
- Can be layered two or three times for deeper hydration.
- Works as a quick pick-me-up during dry, air-conditioned days.
- Balances the skin without stripping or tightening it.
What it does
Skin absorbs actives best when it is already hydrated. A Japanese lotion prepares that base in seconds, which is why it is the step Japanese routines never skip — and the reason the same serum can feel completely different depending on whether the skin was prepped first.
Who it is for
All skin types, and genuinely essential for dry, dehydrated or tight skin — including oily skin that overproduces oil because it lacks water.
How to use it
- Apply immediately after cleansing, while the skin is still slightly damp.
- Pour a small amount into the palms or onto a cotton pad.
- Press gently into the face and neck until fully absorbed.
- Layer a second application on dry areas if needed, then follow with serum.
Key details
- 100% original Japanese product, imported directly from Japan.
- Japanese domestic packaging — the formula sold in Japan, not an export version.
- Sold and delivered across Egypt by Jmaloo Beauty.
- Cash on delivery available in every governorate.
- Keep away from direct sunlight and store at room temperature.
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