Thin, flat hair rarely holds a style well. Aveda Men Pure-Formance Thickening Paste changes that with the power of botanicals, thickening every strand for hair that looks and feels fuller from root to tip.
Why you will love this Pure-Formance paste
The paste is formulated with 93% naturally derived ingredients into a workable texture that grips hair to thicken it while providing a pliable hold and a natural-looking, matte-leaning finish rather than a stiff, obvious style.
- Thickens each strand for fuller-looking hair
- Provides pliable, flexible hold
- Delivers a natural-looking finish
- 93% naturally derived ingredients
- Easy to work through damp or dry hair
- Suits everyday styling for men
- Restyles easily throughout the day
What it does
Pure-Formance Thickening Paste coats each strand to add body and texture from root to end, giving fine or thin hair the appearance of thickness while keeping the finish soft and touchable rather than crunchy.
Who it is for
Made for men with fine or thin hair who want a fuller look and a natural, everyday hold without an obvious styled finish.
How to use it
- Work a small amount between palms to warm and activate the paste
- Apply evenly through damp or dry hair
- Style as desired
Key details
- Brand: Aveda (USA)
- Product type: men’s thickening styling paste
- Best for: fine or thin hair wanting a fuller look
- Key benefit: pliable hold with natural finish
- Formula: 93% naturally derived ingredients
- Delivery: available in Cairo and across Egypt with cash on delivery
Frequently asked questions
Does this paste give a strong, stiff hold?
It gives a pliable hold with a natural-looking finish rather than a stiff, cemented style, so hair stays easy to restyle through the day.
Can I apply it to dry hair?
Yes, it can be applied evenly through either damp or dry hair, whichever suits your styling routine.
Size
75 ml tube.
Reviews
There are no reviews yet.