For styles that hold their shape without looking stiff or shiny, Aveda Control Paste™ gives you medium, pliable hold with a smooth, matte finish. It’s the texturiser to reach for when you want definition you can rework through the day.
Why you will love this Control Paste
The paste emulsifies easily in your palm before you work it through dry hair, so you control exactly how much texture and hold each section gets. It leaves no greasy shine, just a soft matte finish that lets your style read as effortless rather than overworked.
- Medium, pliable hold that lasts without stiffness
- Smooth, matte finish with no shiny residue
- Lightly fragranced formula
- Emulsifies easily for even, controlled application
- Reworkable throughout the day
- Adds texture and definition to short and medium styles
- Apply more as desired for extra hold
What it does
Once emulsified and worked through dry hair with your fingertips, Control Paste coats strands with a flexible film that holds them in place while remaining touchable. It builds texture and separation rather than weighing hair flat, so styles keep their shape and can be reshaped by hand later in the day.
Who it is for
Anyone who wants a texturising paste for short to medium styles, from tousled, piecey looks to more structured finishes, and who prefers a matte result over a shiny wax or gel.
How to use it
- Take a small amount and emulsify it in your hands
- Work through dry hair with your fingertips
- Focus on the areas where you want texture or hold
- Apply more product as desired for extra definition or hold
Key details
- Brand: Aveda (USA)
- Product type: texturising styling paste
- Best for: short to medium hair wanting definition and matte hold
- Finish: smooth, matte, non-shiny
- Hold: medium, pliable and reworkable
- Delivery: available in Cairo and across Egypt with cash on delivery
Frequently asked questions
Does Aveda Control Paste give a shiny or matte finish?
It gives a smooth, matte finish with no shiny residue, so styles look textured rather than slicked.
Can I add more Control Paste throughout the day?
Yes, you can apply more product as desired to build up hold or refresh texture without washing it out first.
Is Control Paste suitable for short hairstyles?
Yes, its medium, pliable hold and matte finish work well for adding texture and definition to short and medium-length styles.
Size
75 ml tube.
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