The Pure Perfumes exist because of a habit this region invented: layering one fragrance over another to build something nobody else is wearing. Louis Vuitton made three extreme concentrations of single materials for exactly that purpose, and this set is all three together, presented for Ramadan in a blue fabric box worked with a golden mashrabiya motif.
Why you will love this luxury gift set
Bought individually the three come to roughly the same money, so the set is really about two things: having the complete collection, and the box. Layering is the point. One material under another produces combinations that do not exist as finished fragrances, and owning all three is what makes that possible rather than theoretical.
- The complete Pure Perfumes collection: Pur Oud, Pur Ambre and Pur Santal
- Three 100ml extraits, 300ml of the most concentrated perfume the house makes
- Designed for layering over or under your existing fragrances
- Presented in a blue fabric box with a golden mashrabiya motif
- A Ramadan and Eid presentation, and the most significant gift in the range
- Each fragrance is also available separately if you want to start smaller
- A Louis Vuitton boutique exclusive
The scent
Three raw materials rather than three compositions. Pur Oud is dense, smoky and resinous. Pur Ambre is balsamic, dry and faintly powdery. Pur Santal is creamy and milky and completely smooth. Worn alone each is a statement; worn over another fragrance each one changes what that fragrance is.
Who it is for
Serious collectors, and anyone giving a gift where the gesture matters as much as the contents. It is also the right purchase for someone who already layers fragrances and has been working with cheaper materials. This is the most expensive thing in the Louis Vuitton fragrance catalogue and it should be bought deliberately.
How to use it
Use these as a finishing layer rather than as a base. Apply your usual fragrance first, let it settle for a few minutes, then add a single spray of one Pure Perfume over it. Start with Pur Santal, which is the most forgiving, and work up to Pur Oud.
Key details
- Set contents: Pur Oud, Pur Ambre and Pur Santal
- Size: three 100ml bottles, 300ml total
- Concentration: extrait de parfum
- Perfumer: Jacques Cavallier Belletrud
- Presentation: blue fabric box with golden mashrabiya motif
- A Louis Vuitton boutique exclusive
- Suitable for men and women
- Sourced and sold by Jmaloo as an independent retailer. Jmaloo is not an authorised Louis Vuitton stockist.
Size
3 x 100 ml (300 ml total)
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