Cocoa in perfumery usually means chocolate, and chocolate usually means heavy. Attrape-Reves does something stranger and better: it takes cocoa and makes it airy, floating it over peony and ylang so what you smell is warmth and softness rather than sweetness. It is the most distinctive fragrance in the Louis Vuitton line.
Why you will love this cocoa floral perfume
The first thing people notice is that they cannot place it. There is something warm and almost edible in there, but it is wrapped in flowers, and the two keep trading places over the first hour. It is comforting without being childish, and it sits close enough to the skin that it reads as personal rather than performative.
- Cocoa treated as a soft warm note, not as chocolate
- Peony and ylang keep it floral and lifted rather than sugary
- Distinctive enough that people ask, subtle enough to wear daily
- Seven to nine hours on skin with a warm, intimate trail
- Beautiful in cooler weather and in the evening
- Refillable bottle
- Composed by Jacques Cavallier Belletrud in Grasse
The scent
It opens with a blush of fruit and flower, peony most obviously, soft and slightly powdery. The cocoa arrives underneath within the first half hour and changes the whole temperature of the fragrance, warming it without weighing it down. Ylang adds a creamy richness through the middle. The base is soft, skin-close and faintly sweet.
Who it is for
Women who want something recognisably theirs rather than the fragrance everyone else is wearing. It suits evenings, cool weather, and occasions where you want people close to you to notice. A very good gift, because it is unusual without being difficult.
How to use it
Two sprays on the throat and one on the inside of each elbow, where the warmth of your body will carry the cocoa. Apply to moisturised skin. It layers well over an unscented body cream if you want it to last longer.
Key details
- Fragrance family: floral, gourmand, sweet
- Key notes: cocoa, peony, ylang-ylang
- Concentration: eau de parfum
- Perfumer: Jacques Cavallier Belletrud
- Bottle: refillable
- Suitable for men and women
- Sourced and sold by Jmaloo as an independent retailer. Jmaloo is not an authorised Louis Vuitton stockist.
Size
100 ml





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