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Jmaloo Beauty

Lebel

Lebel is the Japanese salon brand behind IAU, the scalp-and-hair "cell care" system that Japanese hairdressers use as a five-step in-salon treatment and sell as a home routine. Jmaloo stocks 25 Lebel products, from 2,099 EGP for the 40 ml weekly treatments to 36,299 EGP for the full refill set.

The IAU Cleansing shampoos come in three types, Relaxment (moisturising, for dry hair), Clearment (fresh, for oily scalp) and Serum Cleansing (gentle daily), each paired with a treatment: Melt Repair, Silky Repair or Serum Cream. The IAU Cell Care system is the numbered routine, 1 (scalp hydration base), 2 (professional treatment), 3M or 3S (moisture or shine lipid treatment), 4 (finish) and the weekly 5M/5S 40 ml intensives, sold as 500 ml salon bottles and 1000 ml refills. The IAU Mask 170 ml and the Hair Rinse 2-pack are the simple add-ons.

Lebel products we stock

ProductPriceSizeAvailability
Hair Rinse 1600 ml - Conditioner, 2-Pack Price range: 7,599 EGP through 13,799 EGP1600 MLIn stock
IAU Cell Care – Moisture-Binding System for Hair & Scalp Hydration 1000ml10,399 EGP1000 MLIn stock
IAU Cell Care 1 – Scalp & Hair Moisture Base (1000ml)8,299 EGP1000 MLIn stock
IAU Cell Care 1 | 500mL | Scalp Hydration & Anti-Aging Protection5,499 EGP500 MLIn stock
IAU Cell Care 2 – Professional Treatment (500ml)5,699 EGP500 MLIn stock
IAU Cell Care 2 | 150mL3,099 EGP150 MLIn stock
IAU Cell Care 3M | 1000mL Refill8,299 EGP1000 MLIn stock
IAU Cell Care 3M | 500mL6,199 EGP500 MLIn stock
IAU Cell Care 3M MELT – Deep Moisture Lipid Treatment (1000ml)8,299 EGP1000 MLIn stock
IAU Cell Care 3S | 500mL6,199 EGP500 MLIn stock
IAU Cell Care 4 | 500mL6,199 EGP500 MLIn stock
IAU Cell Care 5-Step Treatment System (Refill 1000ml)8,299 EGP1000 MLIn stock
IAU Cell Care 5M | 40mL | Weekly Intensive Moisture & Elasticity Repair2,099 EGP40 MLIn stock
IAU Cell Care 5S | 40mL | Weekly Elasticity & Shine Repair Treatment2,099 EGP40 MLIn stock
IAU Cell Care System 5-Step Treatment (1000ml)8,299 EGP1000 MLIn stock
IAU Cellcare 3M Melt Type 1000ml – Salon Professional Moisturizing10,399 EGP1000 MLIn stock
IAU Cleansing Clearment Shampoo / Melt Repair Treatment (Choose Your Option) 2500ml Price range: 15,599 EGP through 23,899 EGP2500 MLIn stock
IAU Cleansing Relaxment – Moisturizing Shampoo for Dry Scalp (1000ml)8,299 EGP1000 MLIn stock
IAU Cleansing Shampoo / Cream Treatment (Choose Your Option) 2500ml Price range: 15,599 EGP through 23,899 EGP2500 MLIn stock
IAU Home Care Set – Cleansing & Melt Repair (1000ml x 2) Price range: 12,499 EGP through 18,699 EGP1000 MLIn stock
IAU Mask - Concentrated Aroma Mask 170 ml4,499 EGP170 MLIn stock
IAU Relaxment Shampoo / Silky Repair Treatment (Choose Your Option) (2500ml) Price range: 15,599 EGP through 23,899 EGP2500 MLIn stock
IAU Serum Cleansing 1000ml / Serum Cream 1000g (Choose Your Option) Price range: 8,299 EGP through 14,499 EGP1000 MLIn stock
IAU Serum Cleansing Shampoo 2500ml13,499 EGP2500 MLIn stock
IO Cell Care System Treatment Refill M Set (1+2+3M+4) 3500 mL total36,299 EGP3500 MLIn stock

If you are choosing between Japanese salon systems, see how Lebel compares with Tokio Inkarami, and read the best shampoo in Egypt guide for where IAU Cleansing sits against Tsubaki and Fino. Delivery anywhere in Egypt in 1 to 3 working days, cash on delivery, and free shipping on orders over 1,999 EGP.

Frequently asked questions

Relaxment, Clearment or Serum Cleansing?

Relaxment for dry, frizzy hair and a dry scalp; Clearment for oily scalp and fine hair that goes flat; Serum Cleansing for everyday gentle washing on normal hair.

What is the difference between 3M and 3S?

Both are the step-3 lipid treatment. 3M ("Melt") is the moisture version for dry and damaged hair; 3S is the shine version for normal hair that needs smoothness rather than heavy moisture.

Do I need all five Cell Care steps at home?

No. At home most people use the shampoo, step 3 (3M or 3S) and a weekly 5M or 5S. The full 1-2-3-4 sequence is the salon protocol.

Are the 1000 ml and 2500 ml bottles for salons only?

They are salon sizes, but anyone can buy them; per ml they are the best value if you already use the line.

  • Free delivery over 1,999 EGP
  • Cash on delivery
  • Delivery in 2-4 business days
  • Easy returns within 5 days

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