Beauty of Joseon is the Korean brand that took traditional Hanbang skincare, the herbal formulas of the Joseon dynasty, and rebuilt it for modern skin. Ginseng, rice water, propolis and green tea, in textures that are light, affordable and genuinely pleasant to use. It is the brand that made Korean sunscreen a global obsession, and the reason is simple: the formulas work, and they feel like nothing on the skin.
Why you will love this serum
A serum is the most concentrated step in any routine, and Japanese serums are engineered as much for how they feel as for what they contain. This one sinks in almost instantly, leaves no tacky film, and makes the moisturiser that follows work noticeably better.
- High concentration of active ingredients in a small, precise dose.
- Absorbs in seconds with no stickiness and no heavy residue.
- Layers beautifully under emulsion, cream or sunscreen.
- Targets the concerns a moisturiser alone cannot reach.
- Builds visible results over weeks of consistent use.
- Suits both morning and evening routines.
- A little goes a long way, so one bottle lasts.
What it does
Serums carry smaller molecules and higher concentrations than creams, which lets them work deeper in the skin rather than mainly on the surface. This is where real change happens — tone, texture, firmness and clarity — while creams focus on sealing moisture in and protecting the barrier.
Who it is for
Anyone whose skin needs more than hydration: dullness, uneven tone, dark spots, early lines, loss of firmness or simply skin that looks tired.
How to use it
- Use after cleansing and toner, on skin that is still slightly damp.
- Dispense two to three drops or one pump and press into the skin with the palms.
- Do not rub hard — pressing helps absorption and is gentler on the skin.
- Follow with an emulsion or cream to seal it in, and sunscreen in the morning.
Key details
- 100% original Japanese product, imported directly from Japan.
- Japanese domestic packaging — the formula sold in Japan, not an export version.
- Sold and delivered across Egypt by Jmaloo Beauty.
- Cash on delivery available in every governorate.
- Keep away from direct sunlight and store at room temperature.
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