Beauty of Joseon is the Korean brand that took traditional Hanbang skincare, the herbal formulas of the Joseon dynasty, and rebuilt it for modern skin. Ginseng, rice water, propolis and green tea, in textures that are light, affordable and genuinely pleasant to use. It is the brand that made Korean sunscreen a global obsession, and the reason is simple: the formulas work, and they feel like nothing on the skin.
Why you will love this eye treatment
The skin around the eyes is the thinnest on the face and the first place tiredness shows. This is formulated specifically for that area — lighter, gentler and far more precise than a face cream.
- Formulated for delicate eye-area skin, not borrowed from a face cream.
- Targets dryness, fine lines and a tired, sunken look.
- Light enough to wear under concealer without creasing.
- Absorbs quickly with no heavy or greasy residue.
- Helps the eye area look smoother and more awake.
- A tiny amount covers both eyes, so it lasts a long time.
What it does
Eye-area skin has fewer oil glands and a thinner barrier, so it loses moisture faster and shows lines earlier. A dedicated eye product replaces that moisture in a texture the area can handle, which is why face creams often feel heavy or sting there.
Who it is for
Anyone with dryness, fine lines, puffiness or a tired look around the eyes — useful from the late twenties onward.
How to use it
- Take a grain-of-rice amount for both eyes.
- Tap gently along the orbital bone with the ring finger — the weakest finger, so the pressure stays light.
- Never pull or drag the skin.
- Use morning and night, before your face cream.
Key details
- 100% original Japanese product, imported directly from Japan.
- Japanese domestic packaging — the formula sold in Japan, not an export version.
- Sold and delivered across Egypt by Jmaloo Beauty.
- Cash on delivery available in every governorate.
- Keep away from direct sunlight and store at room temperature.
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