&honey is the Japanese hair care line built around one idea: honey holds water. Every formula is more than 90% moisturising ingredients, layered around three types of honey, and the result is hair that stays soft and hydrated instead of drying out by the afternoon. It is one of the best-selling hair care brands in Japan, and the scent alone — soft, warm and clean — explains half of that.
What it does
- An intensive treatment that works deeper than a rinse-out conditioner, targeting damage inside the hair fibre.
- Refills the hair with moisture and protein-type ingredients lost to colouring, bleaching, heat and sun.
- Visibly improves softness, shine and elasticity — the hair bends instead of snapping.
- Smooths a raised, rough cuticle, which is what makes hair look frizzy and dull.
- Used weekly, it keeps chemically treated hair looking healthier for longer between salon visits.
Who it is for
Damaged, dry, bleached, coloured or heat-styled hair — and anyone whose ends feel rougher than the rest of their hair.
How to use it
- Shampoo first and squeeze out as much water as you can — soaking wet hair absorbs far less.
- Apply generously from mid-length to the ends, then comb through to distribute evenly.
- Leave for 5 to 10 minutes; wrapping the hair in a warm towel improves absorption.
- Rinse thoroughly. Use one to three times a week depending on the damage.
Key details
- Authentic Japanese product, imported directly from Japan.
- Sold and delivered across Egypt by Jmaloo Beauty.
- Cash on delivery available in all governorates.
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