Dark hair has a particular way of going wrong: it does not fade so much as go grey and flat, like dust settled on it. Product build-up, hard water and the Cairo air all leave a film that dulls black and dark brown hair far more visibly than light hair. Lama Negra – black mud – is built for exactly that, with activated charcoal doing the lifting and three minutes doing the rest.
Why you will love this black mud mask
Charcoal is a magnet for the residue that dulls dark hair, and pulling that off the strand is what makes the colour look deep again rather than washed out. The mask itself is rich and smooth, so while the charcoal is clearing the surface, the cream is hydrating the lengths – you get the softness and the shine in the same three minutes. Dark hair comes out looking like it did when it was freshly cut.
- Softness and shine, made specifically for dark, lifeless hair
- Activated charcoal lifts the build-up that dulls the colour
- Works in 3 minutes, not 20
- Hydrates while it clarifies, so hair is not left stripped
- A full kilo, which lasts months
- Curly Girl friendly, as printed on the jar
- 100% vegan, 0% animal origin and not tested on animals
What it does
Everything you put on your hair leaves a little behind, and hard water adds minerals on top. On dark hair that film reads as grey, because it scatters light instead of letting it reflect off a clean strand. Activated charcoal binds to that residue so it rinses away, and once the surface is clear the hair’s own depth comes back. It is the mask to use when your usual conditioner has stopped seeming to work.
Who it is for
- Black and dark brown hair that looks grey, dusty or flat
- Anyone in a hard water area – which is most of Egypt
- Hair with product build-up from creams, gels and oils
- Anyone who wants a treatment that works in three minutes
- Dark curls that need clarifying without being stripped
How to use it
Apply to washed, damp hair and work it along the lengths, avoiding the roots. Leave for 3 minutes and rinse thoroughly. Use it weekly, or whenever the hair starts looking dull and heavy. External use only – keep the tub somewhere cool and dry, out of direct sunlight.
Key details
- Type: Clarifying and hydrating hair mask for dark hair
- Key ingredient: activated charcoal
- Action time: 3 minutes
- Vegan, 0% animal origin, not tested on animals
- Made in Brazil
- Pre-order: delivered within one month at the latest, cash on delivery across Egypt
Size
1000g (35.2 fl oz).
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